In Brief: Osano buys Wirewheel for as yet undisclosed amount
The acquisition brings to Osano’s enterprise capabilities the ability to audit data, identify privacy risks and conduct actionable reporting among others.
The acquisition brings to Osano’s enterprise capabilities the ability to audit data, identify privacy risks and conduct actionable reporting among others.
Amazon’s court defense was deemed nonsensical by a judge.presiding over a suit brought by a Brazilian minor who claims a spycam hidden in a towel hook, and which was sold by Amazon, was in fact recording her in her private bathroom for months. This is one of many cameras disguised in IoT products that Amazon sells.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.