In Brief: Osano buys Wirewheel for as yet undisclosed amount
The acquisition brings to Osano’s enterprise capabilities the ability to audit data, identify privacy risks and conduct actionable reporting among others.
The acquisition brings to Osano’s enterprise capabilities the ability to audit data, identify privacy risks and conduct actionable reporting among others.
Amazon’s court defense was deemed nonsensical by a judge.presiding over a suit brought by a Brazilian minor who claims a spycam hidden in a towel hook, and which was sold by Amazon, was in fact recording her in her private bathroom for months. This is one of many cameras disguised in IoT products that Amazon sells.
LiveRamp has donated the User Context Protocol (UCP) to IAB Tech Lab, which is incorporating it into the Open Source Initiative. UCP defines how AI agents exchange real-time intent and response signals in advertising. It uses embeddings to preserve privacy when encoding the signals.