In Brief: PA breach lawsuit may impact credit card industry
If court decides payment losses can be passed on to merchants.
If court decides payment losses can be passed on to merchants.
Reality check: a majority of consumers don’t want to share data with you –57% in US (44% globally) would forego personalization to protect their data -20% globally abandoned or reduced use of a brand over data practices -19% switched to a competitor they believe had better data policies
And when all else fails, we can fuss about social media. Let’s pluck a random item from the ether: Google-owned YouTube has unilaterally changed its terms of service to let it run ads on some videos without sharing revenue with the creator. Most affected will be creators with too little volume to qualify for YouTube’s Partner Program. This could include B2B marketers with niche audiences, whose viewers might now see ads for competing products. How does that sound?
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.