In Brief: PA breach lawsuit may impact credit card industry
If court decides payment losses can be passed on to merchants.
If court decides payment losses can be passed on to merchants.
Reality check: a majority of consumers don’t want to share data with you –57% in US (44% globally) would forego personalization to protect their data -20% globally abandoned or reduced use of a brand over data practices -19% switched to a competitor they believe had better data policies
And when all else fails, we can fuss about social media. Let’s pluck a random item from the ether: Google-owned YouTube has unilaterally changed its terms of service to let it run ads on some videos without sharing revenue with the creator. Most affected will be creators with too little volume to qualify for YouTube’s Partner Program. This could include B2B marketers with niche audiences, whose viewers might now see ads for competing products. How does that sound?
Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing. What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”. Annoying and creepy and it probably works.