Plans are to roll out nationally soon, then customers will be greeted by name and receive tailored recommendations based on their preferences and previous orders.
The seven websites, including two approved by state education secretaries, have been found to be tracking Brazilian students at school, home and online. The websites: Estude em Casa, Centro de Mídias da Educação de São Paulo, Descomplica, Escola Mais, Explicaê, MangaHigh, and Stoodi sent children’s data to third-party companies who tracked their data; and an eighth site, Revisa Enem, sent children’s data to a third-party company, though without using ad-specific trackers.
The law goes into effect January 1, 2025.
T-Mobile will acquire out-of-home adtech business Vistar Media for $600 million. Vistar Media is managing advertising campaigns across over one million digital screens. Its capabilities will combine with T-Mobile’s customer insights and data and its extensive in-store retail media network.