Plans are to roll out nationally soon, then customers will be greeted by name and receive tailored recommendations based on their preferences and previous orders.
The seven websites, including two approved by state education secretaries, have been found to be tracking Brazilian students at school, home and online. The websites: Estude em Casa, Centro de Mídias da Educação de São Paulo, Descomplica, Escola Mais, Explicaê, MangaHigh, and Stoodi sent children’s data to third-party companies who tracked their data; and an eighth site, Revisa Enem, sent children’s data to a third-party company, though without using ad-specific trackers.
The law goes into effect January 1, 2025.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.