The technology is designed to offer a privacy-compliant solution to regulations designed to limit or phase out ad targeting.
The platform enables privacy and security teams gain data-driven insights into privacy artifacts allowing developers to partition and isolate PII.
Snowflake keeps adding options that inch its Data Marketplace closer to CDP functionality. The latest piece to fall into place is identity management, care of Neustar’s United Identity service. Features include identity resolution, enrichment, segmentation, and media syndication. You may recall that Neustar recently agreed to be bought by TransUnion.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.