The company plans to use funding to equip advertisers and publishers with tools to instill trust and scale relationships.
Google pulled out several years ago, and Microsoft’s LinkedIn announced last month it would close its China site.
The system’s infrastructure, which integrates with cloud solutions, is designed to integrate privacy analytics during the customer data platform’s data collection rather than afterwards to also allow collection of permissions and ensure more customer control over data.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.