In Brief: Persona closes $150M in Series C, less than six months after $50M B round
The company’s identity infrastructure platform manages customer identities from end to end.
The company’s identity infrastructure platform manages customer identities from end to end.
The Data Protection Commission (DPC) in Ireland has an investigation into TikTok’s handling of children’s data to determine whether the company is complying with EU regulations about minors. This is one of two DPC investigations announced about TikTok, the other is on how data transfers to China are bring handled.
Ketch provides online privacy and data compliance via a platform that automates data control and consent management.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.