In Brief: Persona closes $150M in Series C, less than six months after $50M B round
The company’s identity infrastructure platform manages customer identities from end to end.
The company’s identity infrastructure platform manages customer identities from end to end.
The Data Protection Commission (DPC) in Ireland has an investigation into TikTok’s handling of children’s data to determine whether the company is complying with EU regulations about minors. This is one of two DPC investigations announced about TikTok, the other is on how data transfers to China are bring handled.
Ketch provides online privacy and data compliance via a platform that automates data control and consent management.
A cookieless DMP? Sounds crazy, no? Yet here is our little village of…oh wait, sorry. Too much musical theater. What I meant to say is that ArcSpan calls itself a DMP but, unlike the traditional kind, builds and sells segments based on page contents and custom audience attention metrics. This lets publishers charge more for impressions that are not tied to addressable individuals. Radical!