In Brief: Persona closes $150M in Series C, less than six months after $50M B round
The company’s identity infrastructure platform manages customer identities from end to end.
The company’s identity infrastructure platform manages customer identities from end to end.
The Data Protection Commission (DPC) in Ireland has an investigation into TikTok’s handling of children’s data to determine whether the company is complying with EU regulations about minors. This is one of two DPC investigations announced about TikTok, the other is on how data transfers to China are bring handled.
Ketch provides online privacy and data compliance via a platform that automates data control and consent management.
There’s lots of interesting data in this Ascend2 report on multi-channel marketing, but what stood out for me was that measurement was cited as essential for success by far more respondents (61%) than other factor. Next highest was integrated technology at a meager 43%, and unified data was last at 27%. Now you know we write so much about measurement products.