This is accomplished via use of field-level encryption, tokenization, masking, data retention and granular access control.
Apple claims there was no serious breach, so wants the fine reduced and the final penalty amount not published.
I won’t sugarcoat this, Dear Reader: this CMO Council survey for SAS finds consumers rank personalized offers 12th on their list of 14 brand loyalty factors, while marketers rank it fourth. There’s clearly an opportunity to benefit from closer alignment. Another cause for alarm: the top three CX challenges are all about data integration but only one of the top seven tech investments aims to improve it. On the bright side, that investment is CDPs.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.