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In Brief: Ping Identity joins Digital Identity Foundation to advance open standards to provide ID control

This continues Ping’s work to promote an open, standards-based approach to managing data. Recent work has included managing digital COVID-19 vaccination certificates.

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Contactability is the goal.

March 9, 2021

Neustar’s new TRUSTID Decisions fills outreach gap The new decisioning solutions suite gives client outreach systems predictive model scores that identify how and when to best reach contacts. The system works using Neustar and customer-provided data to help ensure companies know who, when and how they can reach customers for optimal results – without needing to go through an IT department,  customer contact center, or analytics resources.

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Hopin Raises $400 Million for Virtual Events

March 8, 2021

Let’s take a break from worrying about cookie replacements to look at a channel where the only cookies are the ones you can chew: events.  While the pandemic halted live events, the online event industry has been booming.  So much so that virtual event platform Hopin went from zero to 85,000 clients and 400 employees in less than two years.  They just raised a $400 million Series C, bringing their total funding to $571 million.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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