In Brief: Portugal has placed a tentative suspension on cryptocurrency Worldcoin, joining Spain and Kenya, which had placed bans
Portugal’s regulator cited concern about protecting minors and the use of iris-scanning for IDs.
Portugal’s regulator cited concern about protecting minors and the use of iris-scanning for IDs.
Issues raised included that users were asked to grant broad rights use of their data (in exchange £40-50 in cash); no time limit was given for term of use; and requested data included likeness, voice, opinion, and biographical information.
LinkedIn has announced Dynamic UTMs, which automatically add the account, campaign and/or creative name to an advertisement’s destination URL. The new feature helps marketers analyze ad performance without relying on cookies or IP addresses.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.