In Brief: Portugal has placed a tentative suspension on cryptocurrency Worldcoin, joining Spain and Kenya, which had placed bans
Portugal’s regulator cited concern about protecting minors and the use of iris-scanning for IDs.
Portugal’s regulator cited concern about protecting minors and the use of iris-scanning for IDs.
Issues raised included that users were asked to grant broad rights use of their data (in exchange £40-50 in cash); no time limit was given for term of use; and requested data included likeness, voice, opinion, and biographical information.
LinkedIn has announced Dynamic UTMs, which automatically add the account, campaign and/or creative name to an advertisement’s destination URL. The new feature helps marketers analyze ad performance without relying on cookies or IP addresses.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.