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In Brief: Prefer to sidestep responsibility?

Florida data broker, National Public Data, which was spectacularly hacked resulting in the loss of hundreds of millions of Social Security numbers and more sensitive personal data, has filed for Chapter 11 bankruptcy. Sadly, as it told the court, it will be unlikely to pay debtors or those who brought class-action suits against them.

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Children’s Privacy: And they know it! TikTok leak shows stats on addiction

October 15, 2024

Let’s be honest, what’s more enticing than getting kids hooked on your product? TikTok has it down to a science – right down to the number of times it takes a user to reach their “habit moment,” which is apparently 260 or more videos watched in the first week of having an account. This according to leaked information revealed in unredacted lawsuit documents that also show TikTok’s algorithm can protect against seeing too many unattractive people.

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Scope3 Joins the Brand Safety Club

March 17, 2025

Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify.  Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default.  A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.

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