In Brief: Privacy-centric System1 to join with Trebia, a SPAC, to go public at $1.4B valuation
The new company, System1 Group, will use the funding to grow its privacy-focused products and further diversify.
The new company, System1 Group, will use the funding to grow its privacy-focused products and further diversify.
Anticipating that U.S. privacy regulations, including California’s CPRA, Virginia’s VCDPA, and the Colorado Privacy Act (CPA), which may by signed next week, are likely to follow GDPR in requiring privacy impact and risk assessments, Truyo has launched Truyo PIA, a free Cloud-based privacy assessment tool.
LeanData, which offers B2B lead routing and lead-to-account matching services, has added an integration with ZoomInfo. The new arrangement will make it easier to add ZoomInfo data to records as they’re being processed by LeanData. It all happens within the Salesforce CRM system.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.