In Brief: Privacy-centric System1 to join with Trebia, a SPAC, to go public at $1.4B valuation
The new company, System1 Group, will use the funding to grow its privacy-focused products and further diversify.
The new company, System1 Group, will use the funding to grow its privacy-focused products and further diversify.
Anticipating that U.S. privacy regulations, including California’s CPRA, Virginia’s VCDPA, and the Colorado Privacy Act (CPA), which may by signed next week, are likely to follow GDPR in requiring privacy impact and risk assessments, Truyo has launched Truyo PIA, a free Cloud-based privacy assessment tool.
LeanData, which offers B2B lead routing and lead-to-account matching services, has added an integration with ZoomInfo. The new arrangement will make it easier to add ZoomInfo data to records as they’re being processed by LeanData. It all happens within the Salesforce CRM system.
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.