In Brief: Privacy startup Privya uses an AI-powered source code scanner to ensure privacy by design

The company, which came out of stealth in August with $6 million seed funding, can automatically map the flow of data from collection through how it is stored to whether it is being shared with third parties, then can create a trouble ticket to alert an engineering team when there’s a problem.

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Children’s Privacy: FTC orders Epic Games to pay back $245M for tricking Fortnite users

March 21, 2023

The US Federal Trade Commission has finalized its order for Epic Games saying it must pay $245 million for its use of dark patterns to get Fortnite players to make unwanted purchases and to persuade children to accrue unauthorized charges without parental consent. The FTC also charged Epic with having locked accounts of customers who disputed unauthorized charges. Consumers can visit to learn more about eligibility for getting a refund.

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Comscore Expands Programmatic Targeting Business

March 20, 2023

Comscore is best known for measuring ad audiences, but they play the game in addition to keeping score. They just expanded their programmatic targeting business with the launch of Proximic by Comscore, which combines the context targeting provided by the company’s 2015 Proximic acquisition with ID-based and ID-free segments based on other Comscore data. Activation runs through integrations with LiveRamp, Xandr, Freewheel, and others.

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