The platform uses AI to detect, redact and replace more than 50 types of personally identifiable information in close to 50 languages.
The company works as an agent for consumers who as individuals became part of a collective that acts in concert to demand companies desist using, or delete data unless consent is obtained.
Reports are that an NGO collected personal information including individual Aadhaar ID numbers from voters by having field agents pose as government officials.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.