In Brief: Privitar acquires Kormoon, which helps companies understand and comply with privacy regulations
The platform simplifies workflows and provides guidance on what companies need to do.
The platform simplifies workflows and provides guidance on what companies need to do.
A survey of nearly 1,000 parents of kids up to age 17 found they don’t feel enough is being done to help protect their kids’ privacy. Trusted Future found 91% of the parents wanted reviews by experts before apps are made available to download, and 74% wanted mobile device makers to build in security that protects family data. Parents also wanted more federal and state protections, and they identified these six areas that would increase their level of trust.
One school district in Denmark has already banned both, and security officials believe bans in other schools will follow because the country’s data protection authority has found Google services are allowing data transfers outside the EU, which is in violation of GDPR.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.