In Brief: Qonsent launches data privacy enablement and engagement platform to provide consumers and brands a way to build a trusted, ethical relationship
The company also announced a new partnership with Ketch, and one pending with TransUnion.
The company also announced a new partnership with Ketch, and one pending with TransUnion.
The multi-module program includes training on data privacy law, privacy management, governance and operations.
The move, aimed at tightening Beijing’s grip on tech companies, is projected to include allowing users to turn off algorithms – and may result in regulation stricter than GDPR.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.