Specifically, plans are to: 1) monitor Facebook and Instagram to protect against fake celebrity endorsement scams, and 2) aid in identity verification for account recovery.
Yahoo has announced that it will make its cookieless identity solutions available to SSPs. Yahoo and Amazon are making Yahoo’s ConnectID available in Amazon’s Connections Marketplace. It will also be available through InMobi Advertising, Magnite, and PubMatic.
Media effectiveness platform DoubleVerify has launched DV Attention for Publishers. With advertisers increasingly interested in attention as a campaign success metric, this will give publishers insight into the effectiveness of their own inventory. It will also allow publishers to benchmark their inventory against standards for specific advertisers verticals.