In Brief: SafeGuard Privacy raises USD $7M to expand operations
The company platform evaluates business privacy programs and aids clients in reaching compliance.
The company platform evaluates business privacy programs and aids clients in reaching compliance.
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
Do you hear that buzz? Either your office is being attacked by hornets or it’s everyone talking about data clean rooms. The latest chatter is about VideoAmp, which has integrated its TV audience measurement data with Disney Advertising’s clean room. The deal will improve audience targeting and measurement across linear and connected TV, which has been a sore point.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.