In Brief: SafeGuard Privacy raises USD $7M to expand operations
The company platform evaluates business privacy programs and aids clients in reaching compliance.
The company platform evaluates business privacy programs and aids clients in reaching compliance.
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
Do you hear that buzz? Either your office is being attacked by hornets or it’s everyone talking about data clean rooms. The latest chatter is about VideoAmp, which has integrated its TV audience measurement data with Disney Advertising’s clean room. The deal will improve audience targeting and measurement across linear and connected TV, which has been a sore point.
T-Mobile will acquire out-of-home adtech business Vistar Media for $600 million. Vistar Media is managing advertising campaigns across over one million digital screens. Its capabilities will combine with T-Mobile’s customer insights and data and its extensive in-store retail media network.