In Brief: SafeGuard Privacy raises USD $7M to expand operations
The company platform evaluates business privacy programs and aids clients in reaching compliance.
The company platform evaluates business privacy programs and aids clients in reaching compliance.
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
Do you hear that buzz? Either your office is being attacked by hornets or it’s everyone talking about data clean rooms. The latest chatter is about VideoAmp, which has integrated its TV audience measurement data with Disney Advertising’s clean room. The deal will improve audience targeting and measurement across linear and connected TV, which has been a sore point.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.