In Brief: Salesforce acquires privacy-compliance company, Phennecs, following OEM agreement between the companies
Phennecs, which provides tools for scrubbing sandbox environments, will be used to ensure client brands comply with privacy laws.
Phennecs, which provides tools for scrubbing sandbox environments, will be used to ensure client brands comply with privacy laws.
Okay, where to begin?! Basic premise: collect personal and sensitive data for all enrolled college students, then track forever after so as to allow sharing (as appropriate, of course) with the Census Bureau, Defense Department, and other US federal agencies. What could go wrong?
This combination allows companies increased visibility of data through a company, while still ensuring privacy and knowing identity where appropriate.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.