The company, which has been landing seven- and eight-figure contracts, plans to double its 370-person workforce in the coming year.
Florida leads in the “privacy-denying-just-because-we-can” arena and is unique in requiring students to provide detailed medical history to qualify for sports participation. Now, multiple school districts are upping the game by asking female student athletes to digitally report menstrual data on Aktivate, a sports management platform. This has alarmed privacy advocates because the company’s privacy policy states data can be shared with third parties, and that upon request it will grant data access to law enforcement and other government agencies. Given that the state already bans trans students from participating... Read More >
The claim is that this violated a Minnesota privacy law that requires “videotape service providers” to destroy personally identifiable information no more than one year after it’s no longer needed.
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.