In Brief: SentiLink, a security startup, has raised $70 million in Series B funding
The platform detects and blocks identity fraud.
The platform detects and blocks identity fraud.
Following an assessment that found dynamically served ads were promoting gambling and other age-restricted products to children, the UK Advertising Standards Authority (ASA) has recommended better use of targeting tools. ASA’s analysis focused on problems with non-logged in websites and YouTube channels with mixed-age audiences.
The new vault is offered as cloud API and designed to protect personal privacy.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.