The new vault is offered as cloud API and designed to protect personal privacy.
The platform detects and blocks identity fraud.
Plaid was accused of collecting and using consumers’ banking login credentials and then making transaction data available to third parties without proper notice or consent.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.