Company products simplify management and governance of sensitive data using a zero-trust vault. Offerings include vaults for PII, fintech, and healthcare.
Connected TV data Amazon had been sharing with advertisers, including IMDb TV and Twitch, will no longer be available to identify who’s watching shows and to help advertisers “frequency cap,” a technique used to try to prevent having users see the same ad repeatedly.
Images were captured when patrons completed voluntary surveys on camera-enabled tablets in stores across the country.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.