In Brief: Start-up, Ketch brings in an additional $20M in Series A, for a total to date of $43M
Ketch provides online privacy and data compliance via a platform that automates data control and consent management.
Ketch provides online privacy and data compliance via a platform that automates data control and consent management.
The company’s identity infrastructure platform manages customer identities from end to end.
The company ensures privacy compliance at code level by ingesting contracts and existing legal requirements to check that a company is compliant.
A cookieless DMP? Sounds crazy, no? Yet here is our little village of…oh wait, sorry. Too much musical theater. What I meant to say is that ArcSpan calls itself a DMP but, unlike the traditional kind, builds and sells segments based on page contents and custom audience attention metrics. This lets publishers charge more for impressions that are not tied to addressable individuals. Radical!