In Brief: Start-up, Ketch brings in an additional $20M in Series A, for a total to date of $43M
Ketch provides online privacy and data compliance via a platform that automates data control and consent management.
Ketch provides online privacy and data compliance via a platform that automates data control and consent management.
The company’s identity infrastructure platform manages customer identities from end to end.
The company ensures privacy compliance at code level by ingesting contracts and existing legal requirements to check that a company is compliant.
The build-vs-buy debate never ends, and sometimes build really makes sense. But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey. That’s down from 31% the year before. CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new. Download for more fun facts.