In Brief: Start-up, Ketch brings in an additional $20M in Series A, for a total to date of $43M
Ketch provides online privacy and data compliance via a platform that automates data control and consent management.
Ketch provides online privacy and data compliance via a platform that automates data control and consent management.
The company’s identity infrastructure platform manages customer identities from end to end.
The company ensures privacy compliance at code level by ingesting contracts and existing legal requirements to check that a company is compliant.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).