In Brief: Startup Telly wants to give you a FREE smart tv that promotes ads – and helps itself to your data in new, innovative ways

Telly has a second, ad-filled display sitting below your tv show screen, and it captures intel on what you watch, where you’re located, and then infers what can be known about you based on data collected.

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Martech Budgets Expected to Grow Despite Headwinds: CMO Council Report

May 22, 2023

This CMO Council report for Sprinklr takes a gloomy position: the headline is 66/% of marketers lack confidence in their ability to meet revenue goals, although that includes 39% who are moderately confident. More cheerfully, 36% are increasing their martech budget for 2023 compared with 25% planning to cut it. Back on the dark side: just 23% say they have a very effective relationship with IT and just 19% strongly agree they can convince their CFO to not cut the marketing budget.

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Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

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