Employing a multi-layer approach, the cybersecurity system can now access data privacy information while checking data security to reduce risk of breaches.
UK ICO restarts investigation of adtech practices Concerned that high velocity ad data trading does not keep personal data secure, the UK is initiating audits focusing on digital market platforms. The use of Real Time Bidding (RTB) by data brokers potentially exposes massive amounts of data to hundreds of companies without clear protocols for retention or use and regulators want to ensure privacy is protected.
Big Tech is increasingly on the defensive these days. One front is Australia’s demand that Google pay news organizations for links to their content. Google threatened last week to remove its search engine from Australia rather than comply. Remember when Google said there’s no need for anti-trust regulation because it faces so much competition?
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.