Employing a multi-layer approach, the cybersecurity system can now access data privacy information while checking data security to reduce risk of breaches.
UK ICO restarts investigation of adtech practices Concerned that high velocity ad data trading does not keep personal data secure, the UK is initiating audits focusing on digital market platforms. The use of Real Time Bidding (RTB) by data brokers potentially exposes massive amounts of data to hundreds of companies without clear protocols for retention or use and regulators want to ensure privacy is protected.
Big Tech is increasingly on the defensive these days. One front is Australia’s demand that Google pay news organizations for links to their content. Google threatened last week to remove its search engine from Australia rather than comply. Remember when Google said there’s no need for anti-trust regulation because it faces so much competition?
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.