In Brief: Syntegra and Mirador Analytics partner to certify privacy metrics for synthetic data
The techniques will validate data to protect patient privacy.
The techniques will validate data to protect patient privacy.
When faced with a class-action over misleading users to believe its Incognito mode was actually living up to its dictionary definition to “keep true identity secret,” Google seems to be planning to improve its wording rather than its practice.
B2B has been a growing market for CDP vendors, apparently for longer than we realized: this MeritB2B study finds that almost 40% of respondents have a CDP in place already and another 12% plan to buy one. In fact, centralized customer data was vastly more common than predictive analytics, lead scoring, programmatic advertising, or intent data. Who knew?
Publicis Groupe has acquired Capitiv8, the influencer platform that boasts 15 million creators, including 95% of all influencers with over 5,000 followers. This follows last year’s acquisition of Influential, itself a huge influencer network which works alongside Publicis-owned connected identity platform Epsilon. Adding Captiv8 gives Publicis the biggest influencer network in the world.