In Brief: Syntegra and Mirador Analytics partner to certify privacy metrics for synthetic data
The techniques will validate data to protect patient privacy.
The techniques will validate data to protect patient privacy.
When faced with a class-action over misleading users to believe its Incognito mode was actually living up to its dictionary definition to “keep true identity secret,” Google seems to be planning to improve its wording rather than its practice.
B2B has been a growing market for CDP vendors, apparently for longer than we realized: this MeritB2B study finds that almost 40% of respondents have a CDP in place already and another 12% plan to buy one. In fact, centralized customer data was vastly more common than predictive analytics, lead scoring, programmatic advertising, or intent data. Who knew?
Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader. We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens. The bright side is there’s lots of room for improvement.