In Brief: Syntegra and Mirador Analytics partner to certify privacy metrics for synthetic data
The techniques will validate data to protect patient privacy.
The techniques will validate data to protect patient privacy.
When faced with a class-action over misleading users to believe its Incognito mode was actually living up to its dictionary definition to “keep true identity secret,” Google seems to be planning to improve its wording rather than its practice.
B2B has been a growing market for CDP vendors, apparently for longer than we realized: this MeritB2B study finds that almost 40% of respondents have a CDP in place already and another 12% plan to buy one. In fact, centralized customer data was vastly more common than predictive analytics, lead scoring, programmatic advertising, or intent data. Who knew?
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.