In Brief: Syntegra and Mirador Analytics partner to certify privacy metrics for synthetic data
The techniques will validate data to protect patient privacy.
The techniques will validate data to protect patient privacy.
When faced with a class-action over misleading users to believe its Incognito mode was actually living up to its dictionary definition to “keep true identity secret,” Google seems to be planning to improve its wording rather than its practice.
B2B has been a growing market for CDP vendors, apparently for longer than we realized: this MeritB2B study finds that almost 40% of respondents have a CDP in place already and another 12% plan to buy one. In fact, centralized customer data was vastly more common than predictive analytics, lead scoring, programmatic advertising, or intent data. Who knew?
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.