In Brief: Syntegra and Mirador Analytics partner to certify privacy metrics for synthetic data
The techniques will validate data to protect patient privacy.
The techniques will validate data to protect patient privacy.
When faced with a class-action over misleading users to believe its Incognito mode was actually living up to its dictionary definition to “keep true identity secret,” Google seems to be planning to improve its wording rather than its practice.
B2B has been a growing market for CDP vendors, apparently for longer than we realized: this MeritB2B study finds that almost 40% of respondents have a CDP in place already and another 12% plan to buy one. In fact, centralized customer data was vastly more common than predictive analytics, lead scoring, programmatic advertising, or intent data. Who knew?
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.