T-Mobile has also had to commit an additional $150 million to beef up their data security and other related technology.
Vzbv has filed a suit claiming the company misled in ads and didn’t reveal that their car Sentry Mode function logs locations without consent.
The CDP industry had a good first half, with existing vendors growing a solid 10% and eleven new vendors, according to the CDP Institute’s latest Industry Update. But investment activity was down, with just one big deal ($175 million for Bloomreach) and one acquisition (BlueConic sold a majority stake to Vista Equity Partners). Lots more here, of course.
Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt. Salesforce was all over the concept last week, announcing its Agentforce collection. According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”