T-Mobile has also had to commit an additional $150 million to beef up their data security and other related technology.
Vzbv has filed a suit claiming the company misled in ads and didn’t reveal that their car Sentry Mode function logs locations without consent.
The CDP industry had a good first half, with existing vendors growing a solid 10% and eleven new vendors, according to the CDP Institute’s latest Industry Update. But investment activity was down, with just one big deal ($175 million for Bloomreach) and one acquisition (BlueConic sold a majority stake to Vista Equity Partners). Lots more here, of course.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.