In the seven years since GDPR was enacted, five of the ten most popular platforms – Facebook, Instagram, TikTok, LinkedIn, and X (formerly Twitter) received fines totaling €3.9 billion (~$4.5 billion). A third of those fines were related to the handling of children’s data. No prize for guessing that Meta had the most, according to a report from cybersecurity company, Surfshark.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.