In Brief: The California Privacy Protection Agency (CPPA) has released draft revisions for discussion for the California Consumer Privacy Act (CCPA)
A major addition if accepted is that sensitive data would include a consumer’s neural data.
A major addition if accepted is that sensitive data would include a consumer’s neural data.
Now they can’t block having their voice recordings automatically sent to the Amazon cloud for processing, unless they want to convert their Echo device into an expensive paperweight.
Originally described as a registry of pregnant women “at risk” of abortion, the revised version is now positioned as connecting pregnant women who might consider having an abortion with prospective adoptive parents. Cost to the state is estimated at potentially more than $40 million in 2026.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.