In Brief: The Canadian Marketing Association (CMA) and the Global Data and Marketing Alliance (GDMA) have released the GDMA Global Privacy Principles
An ethical framework and best practice guide for the data and marketing industries.
An ethical framework and best practice guide for the data and marketing industries.
Company could be forced to halt transfer of EU user information to its servers.
Advertisers in the U.S., UK and Germany are either using (66%), or experimenting with (28%) mobile measurement routinely, according to a new AppsFlyer and IDC survey. At the same time they are concerned (69%) about privacy violations, the risk of revenue and reputation loss, and about fines. The survey also found that the toughest punishments were given to U.S. companies (4.4%), a number roughly double either the UK or Germany.
Usermind is an experience orchestration platform that also qualifies as a CDP. They were just bought by Qualtrics, which captures and responds to feedback from customers, prospects, and employees. It’s the first CDP acquisition since April, if you’ve lost track.