In Brief: The Canadian Marketing Association (CMA) and the Global Data and Marketing Alliance (GDMA) have released the GDMA Global Privacy Principles
An ethical framework and best practice guide for the data and marketing industries.
An ethical framework and best practice guide for the data and marketing industries.
Company could be forced to halt transfer of EU user information to its servers.
Advertisers in the U.S., UK and Germany are either using (66%), or experimenting with (28%) mobile measurement routinely, according to a new AppsFlyer and IDC survey. At the same time they are concerned (69%) about privacy violations, the risk of revenue and reputation loss, and about fines. The survey also found that the toughest punishments were given to U.S. companies (4.4%), a number roughly double either the UK or Germany.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)