In response to public concerns over the volume of data employers collect on their workers, including about hours and earnings, and that can be shared with and third parties without consent.
Banks are also in talks with British law enforcement and government agencies to be able to share related intelligence.
Microsoft has released Predictive Targeting for Audience Ads, which appear near articles on sites like MSN and Microsoft Edge. Predictive Targeting matches intent derived from Microsoft’s data on user behaviors with the best available ad assets. As Microsoft puts it, “it eliminates the need for advertisers to create an entire audience targeting strategy from scratch.”
After years of thinking they were in the business of selling things to people, retailers have realized they’re actually in the business of selling people to advertisers. Retail media networks are the most obvious result, but why stop at ads sold directly by the retailer? Walmart has hooked up with Disney Advertising to test letting advertisers on Disney+, Hulu, and other Disney outlets use Walmart audience information to improve targeting and measure results.