This Acquia study finds the top digital CX success factor is gathering enough preference data from consumers (35%), and the second-ranked is creating enough personalized content (24%).  Over-all, 98% say their return on martech tools has improved in 2023, but 66% in the U.S. still say their martech holds them back to at least some extent.  CDP ranks seventh of eighteen tools with the biggest positive impact on CX.

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.