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In Brief: The IAB Tech Lab has released an ad industry privacy taxonomy for review during a 30-day period

The intent is to provide an easy-access reference tool that organizes key data privacy groupings into elements, uses and subjects to show relationships in a common framework.

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Children’s Privacy: Sweden issues guidelines including a screen ban for the youngest kids

September 10, 2024

Many countries recommend reducing screen time for children. This follows reports of developmental harm, including a recent Jama Pediatrics study which found that “for every additional minute of screen time, children heard fewer adult words, spoke fewer vocalizations, and engaged in fewer back-and-forth interactions.” Now, Sweden has joined countries including Australia, Canada, France, Ireland, and the US in recommending screen-time limits. Sweden opted for strict guidelines, second only to France, including that toddlers up to 2 shouldn’t have any exposure to digital screens. The Swedish recommendations ease for older kids, but still keep numbers low suggesting even teens shouldn’t have more than three hours of screen time a day.  What's Swedish for "eye roll?"

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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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