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In Brief: The IAB Tech Lab has released an ad industry privacy taxonomy for review during a 30-day period

The intent is to provide an easy-access reference tool that organizes key data privacy groupings into elements, uses and subjects to show relationships in a common framework.

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Children’s Privacy: Sweden issues guidelines including a screen ban for the youngest kids

September 10, 2024

Many countries recommend reducing screen time for children. This follows reports of developmental harm, including a recent Jama Pediatrics study which found that “for every additional minute of screen time, children heard fewer adult words, spoke fewer vocalizations, and engaged in fewer back-and-forth interactions.” Now, Sweden has joined countries including Australia, Canada, France, Ireland, and the US in recommending screen-time limits. Sweden opted for strict guidelines, second only to France, including that toddlers up to 2 shouldn’t have any exposure to digital screens. The Swedish recommendations ease for older kids, but still keep numbers low suggesting even teens shouldn’t have more than three hours of screen time a day.  What's Swedish for "eye roll?"

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Stackline Partners with Gigi to Improve Streaming TV Measurement

January 10, 2025

Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video.  Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.

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