This adds to concerns raised by India’s decision to table its data privacy law initiative.
The ruling from an Austrian high court deemed the company not liable for defamatory content on websites it provides links to.
The technology allows this data to stay distributed in its protected environment, while enabling collaboration between parties.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.