IAB argues on behalf of their constituency that this is a matter of “vast economic and political significance” to be reserved for Congress, which conveniently has failed to act on this issue for decades.
This brings Facebook in line with other social media platforms, like Instagram and TikTok, which ask for much less information.
The company works as an agent for consumers who as individuals became part of a collective that acts in concert to demand companies desist using, or delete data unless consent is obtained.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.