a signaling mechanism to enable consumers to more easily exercise their right to have their data discarded – and to help companies comply with deletion requests they received.
The Children’s Advertising Review Unit (CARU) has issued a set of guidelines to help businesses comply with privacy laws as they relate to children in the metaverse. Entitled “Building Guardrails for Child-Directed Advertising & Privacy in the Metaverse” it includes advise on helping kids distinguish content from ads and includes questions for businesses considering entering this area.
The mechanism, developed by privacy advocates, means consumers can do a single setting in privacy settings rather than opting out on a company-by-company basis.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.