This year’s survey lists 364 privacy technology vendors, but indicators are that the privacy vendor market is trending toward more consolidation and more specialized solutions.
The IAB Privacy’s Multi-State Privacy Agreement (MSPA) and IAB Tech Lab’s US State Signals initiative have been released as part of the organization’s Global Privacy Platform (GPP).
Corporate IT managers don’t prioritize marketing goals. The latest reminder comes from TDWI, which found that IT and data managers rank marketing as the eighth-most important business driver for their data management projects. Streaming and real-time data access are the most challenging projects for developers, while integrating multichannel experiences are the least successful digital transformation projects. Tell me again why you’d want your IT group to build a CDP equivalent?
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.