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In Brief: The UK Competition and Markets Authority (CMA) accepts Google’s promise its Privacy Sandbox will ensure that future ad tracking will promote competition, allow publishers to raise revenue from ads, and safeguard consumer privacy

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Children’s Privacy: Metaverse is a magnet for kids – and Meta’s not stopping them from being there, despite predator risks

February 15, 2022

Meta’s new virtual-reality app, Horizon Worlds is just for adults 18-up. But kids are finding their way in and, if history is any guide, child predators are likely to follow, according to Thorn, a tech nonprofit that works to protect kids from online abuse. Instagram, Minecraft, Fortniite and other social apps and games saw this happen, so it should come as no surprise to Meta – and should not be left untended.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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