This is part of a planned package of additional laws to criminalize and punish abusive online behavior particularly toward women and girls.
That is to capture license plate numbers of customer cars and print them on meal bags, so those found littering after their McMeal can be identified. The Welsh government proposed this to other fast-food companies too, though it acknowledges whichever one goes first might find customers switching to others for privacy.
The gradual erosion of Facebook and Google’s advertising duopoly is an important if slow-moving trend. Bloomreach is moving things along with an integration that can send target audiences to Snapchat as easily as Facebook and Google. They can also use AI to select the best audiences for each ad.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)