Concern is that this limits users’ ability to know about and control how their data is being collected and used.
The troubles keep coming for TikTok: days before the Supreme Court hears arguments about the proposed U.S. ban of TikTok and days after Venezuela fined the platform $10 million to compensate victims of viral “challenge videos, the State of Utah has filed a lawsuit claiming TikTok was aware that minors were bypassing age restrictions to consume highly charged sexual content. One the bright side: soon-to-be-President Trump now opposes the ban, which would hurt Trump-supporting financier Jeff Yass.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.