Apple is reported to be working against legislation that would require it to enforce age verification for young users via the App Store. This comes as more states look to regulate the age at which minors and teens can use social platforms and when big social media companies, including Meta, argue they should not be required to verify ages.
Workfront Planning from Adobe Workfront offers marketers a dynamic overview of campaigns in a customizable interface. The single view of campaigns will be supported by an embedded AI assistant. Generative AI can also be used to create campaign briefs based on campaign records and existing assets at speed.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.