In Brief: The UK’s new government confirmed it is rethinking its planned data reform bill
So, stay tuned!
So, stay tuned!
The claim is that this violated a Minnesota privacy law that requires “videotape service providers” to destroy personally identifiable information no more than one year after it’s no longer needed.
LUMA reports that martech mergers and acquisitions continue their downward trend, with the number of $100+ million deals falling from nine in the Q3 2021 to three in Q3 2022. LUMA’s index of public martech stocks is down 56%, far worse than the S&P 500 (down 17%) or Nasdaq 100 (down 27%). Private financing is also down from the end of last year but, ever hopeful, LUMA reports there continues to be “significant” investor interest in the category.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.