The group, which also includes Canada, Japan, South Korea, Singapore, the Philippines and Taiwan will develop an international certification system to help companies demonstrate compliance.
That open-source Google framework is integrated in websites and which “helpfully” ensure you see ads most suited to you. Brave’s De-AMP feature knows how to rewrite links and URLs, so you can avoid visiting AMP pages altogether.
By now, it’s old news that marketers overestimate how good they are at personalization. This Sailthru survey repeats the trope: 71% of marketers think they “excel” at personalized marketing while just 34% of consumers agree. Other, less common findings include: email personalization is more important to consumers than to marketers, and big companies do much more advanced personalization than smaller ones. Worth a look.
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.