The group, which also includes Canada, Japan, South Korea, Singapore, the Philippines and Taiwan will develop an international certification system to help companies demonstrate compliance.
That open-source Google framework is integrated in websites and which “helpfully” ensure you see ads most suited to you. Brave’s De-AMP feature knows how to rewrite links and URLs, so you can avoid visiting AMP pages altogether.
By now, it’s old news that marketers overestimate how good they are at personalization. This Sailthru survey repeats the trope: 71% of marketers think they “excel” at personalized marketing while just 34% of consumers agree. Other, less common findings include: email personalization is more important to consumers than to marketers, and big companies do much more advanced personalization than smaller ones. Worth a look.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.