They are also calling on data experts, including data scientists, developers and managers to provide feedback.
Ofcom, the UK’s internet regulator, has issued a draft guidance for porn sites to meet a new legal requirement to prevent children from accessing adult content. The guidance offers a range of options including signing into Open Banking, uploading a copy of their passport with a live selfie to match against, letting the system estimate their age based on a webcam view of their face, and providing credit card details.
Efficiency, segmentation, and research top marketing leaders’ list of items to improve, in this Aptitude8 survey, but improving the data hygiene these all rely on ranks last. Seems to be a bit of a disconnect. Also interesting: personalization is the least common use of AI (25%). Measurement (47%) and research (43%) head the list and content creation (38%) is somewhere in the middle.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.