They are also calling on data experts, including data scientists, developers and managers to provide feedback.
Ofcom, the UK’s internet regulator, has issued a draft guidance for porn sites to meet a new legal requirement to prevent children from accessing adult content. The guidance offers a range of options including signing into Open Banking, uploading a copy of their passport with a live selfie to match against, letting the system estimate their age based on a webcam view of their face, and providing credit card details.
Efficiency, segmentation, and research top marketing leaders’ list of items to improve, in this Aptitude8 survey, but improving the data hygiene these all rely on ranks last. Seems to be a bit of a disconnect. Also interesting: personalization is the least common use of AI (25%). Measurement (47%) and research (43%) head the list and content creation (38%) is somewhere in the middle.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.