A new regulation that falls under the Fair Credit Reporting Act (FCRA) disallows name-only matching, looks to curtail the risk of reporting on the wrong person, and won’t allow disclaimers as a cure-all.
The move comes in response to the Supreme Court’s abortion decision and focuses on information related to reproductive care and abortion.
The key goal of the new group of experts is to find where consumer need and business interests meet and to forge an alliance based in trust and transparency.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.