The company (formerly X-Mode) will also delete previous, unlawfully collected data and models and algorithms that were derived from the data.
Tech industry advocacy group NetChoice won a legal stay of Ohio’s Parental Notification by Social Media Operators Act, a parental consent law that would have taken effect this week. The legislation required social media platforms to obtain consent from parents of children under age 16 for creating new accounts. NetChoice has been fighting this type of law across the US, despite research indicating social media use as a risk to children’s mental health. Is good mental health overrated?
The technology uses a patented non-reversible synthetic identifiers, which don’t require data to be shipped in hashed or raw form.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.