In Brief: The US Federal Trade Commission (FTC) has just sued Kocheva for allegedly selling precise location data that when linked with unique identifiers can reveal user visits to places such as reproductive health and medical clinics, religious worship locations, homeless shelters and addiction recovery and therapy sites
Ironically, just last month Kocheva was lauded for announcing a new Privacy Block feature that is intended to protect health data on its platform – but, they can’t have it both ways and users will need to consider where to put their trust.