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In Brief: Twenty UK NHS trusts that serve a population of 22 million found using Meta tracking tool

An investigation found the websites of 20 of the trusts in NHS, the UK’s largest health service, have been collecting identifiable browsing data and sharing it with Meta via extraction by Meta Pixel.

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Children’s Privacy: US FTC sues ed-tech company, Edmodo for violating COPPA

May 30, 2023

Edmodo has been charged by the Federal Trade Commission (FTC) with violating the US Children’s Online Privacy Protection Act (COPPA) and the US FTC Act, which regulates unfair acts that affect commerce. The suit alleges children from kindergarten and older were able to use the platform without parental consent. It’s estimated that Edmodo, which shut down last year, had collected data from more than 600,000 students under age 13.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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