In Brief: Twitter sued in proposed class action to disallow profiting from user data without consent
The California suit claims advertisers can use phone numbers and email address data to identify customer behavior and identity.
The California suit claims advertisers can use phone numbers and email address data to identify customer behavior and identity.
The technology allows this data to stay distributed in its protected environment, while enabling collaboration between parties.
Experimentation platform VWO has added a CDP module, repackaging capabilities it had previously built to support its own operations. The system is a true CDP, including abilities to ingest all data sources, retain data indefinitely, build customer profiles, and share those profiles with other systems. VWO plans to deliver enhanced personalization features in the next few months.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.