As a result, the company will no longer provide its UK users its Advanced Data Protection (ADP) protection and UK user files will be accessible to Apple and shareable with law enforcement.
Australia passed the Online Safety Amendment (Social Media Minimum Age) Act, in 2024 which placed responsibility for controlling children’s access to social media on providers. However, a recent study of more than 1,500 children there conducted by eSafety, indicates they can easily bypass the controls with 80% of those surveyed who were aged 8 to 12 used one or more of the eight social media services in 2024 – despite policies prohibiting users under 13.
The FTC, under Trump-appointed Chairman Andrew Ferguson, is launching an inquiry into how tech platforms “deny or degrade users’ access to services based on the content of their speech or affiliations, and how this conduct may have violated the law.” “Tech firms should not be bullying their users,” said Ferguson. Right now, its advertisers who seem to be getting bullied back onto X by the newfound powers of Elon Musk.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).